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AvaTrade Seals Multi‑Year Red Bull Racing F1 Deal
Abstract：AvaTrade signs a multi-year Red Bull Racing partnership from 2025, adding branding on cars and kits, F1 Academy support, and podcast title rights.
AvaTrade has signed a multi‑year partnership with Red Bull Racing beginning in 2025, with branding on Max Verstappen‘s and Sergio Pérez’s cars debuting at the Abu Dhabi Grand Prix and extending to team apparel, academy support, and the teams official podcast.
Partnership Overview
The agreement makes the online broker an exclusive sponsor of Red Bull Racing from 2025 onward, replacing its prior arrangement with Aston Martin and representing AvaTrades largest Formula 1 deal to date. The collaboration includes visible car branding on the RB20 at the 2024 season finale in Abu Dhabi, followed by expanded placement on team kit and driver suits next season.
Scope and Activations
Beyond car and apparel placement, the partnership extends into Red Bulls F1 Academy commitments and grants AvaTrade title sponsorship of the “Talking Bull” team podcast to broaden reach across fan communities. Team principal Christian Horner framed the tie‑up as values‑aligned, emphasizing shared focus on performance and pushing limits as the partnership scales through 2025 and beyond.
Strategic Rationale
AvaTrade positions the deal to accelerate brand growth in key markets, including the Middle East, aligning its trading technology and risk‑managed execution with Red Bull Racing‘s innovation ethos. CEO Daire Ferguson underscored parallels between race‑winning precision and the platform’s tools across Futures, Options, and CFDs, aiming to convert motorsport visibility into trader engagement.
Competitive Context
The move closes out AvaTrades association with Aston Martin, which will not continue into 2025 as the Red Bull agreement takes effect. By anchoring with Oracle Red Bull Racing, AvaTrade joins a leading F1 commercial ecosystem spanning elite drivers, academy pathways, and multimedia channels that amplify sponsor exposure.
About AvaTrade
AvaTrade is a global online brokerage specializing in Futures, Options, and CFDs, providing access to multiple asset classes through a regulated trading platform focused on innovation, education, and trader tools.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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